Message Matters Co.
Clarify
Message, offer, audience, positioning, and the next practical decision.
Marketing strategy. Creative direction. Production.
Find the message. Make it matter.
Message Matters Co. turns unclear ideas into clear market positions, useful plans, and finished work built to earn attention and support a specific business goal. You work directly with founder and creative director Mindy Pastrovich from strategy through production and delivery.
Know Mindy through Driven by Story? Visit the production portfolio ↗
01
Strategy, creative direction, production, and editing led by Mindy.
Mindy Pastrovich / Strategist / Director / Producer
Clarity / Direction / Production / Polish
Good strategy should survive production.
The message sets the direction.
How the work is organized
One clear line from strategy to delivery.
Message Matters Co. leads the strategy and build. When the work moves into photography, video, commercials, or event coverage, it continues through Driven by Story, the company's production avenue. Mindy leads both, so the thinking does not get lost between stages.
Message Matters Co.
Build
Campaign concepts, content plans, service language, websites, and launch plans.
Driven by Story
Produce
Direction, photography, video, commercials, reels, editing, and delivery.
Hire me for one phase or the entire job. Either way, you work directly with me.
Work with Mindy
Three clear ways to work together.
You do not need to sort through a long service list. Start with the situation that sounds most like yours. Mindy defines the scope after the first conversation.
01
Start Here
I need to get clear.
A 30-minute working session to identify what is not connecting, decide what needs attention, and leave with a practical next step.
Message problem
Offer direction
Next-step recommendation
Fixed fee
$175
Book Start Here
02
Strategy and Build
I need the plan and the foundation.
A focused project for clients who need the message, offer, content direction, campaign, or website structure worked out and put into usable form.
Message and positioning
Content or launch plan
Landing page or website direction
Projects from
$1,200
Ask about a project
03
Driven by Story / Production
I need the work produced.
Photography, video, commercials, reels, and event coverage planned around where the finished assets will be used and what they need to accomplish.
Creative direction
Photography and video
Editing and delivery
Ongoing support
Monthly strategy, site care, and ongoing support are available for current clients when the work calls for them.
Project add-ons
Domain setup, directory listings, and small updates can be added to a larger project when needed.
Client perspective and selected work
Work people can point to.
Mindy works with owner-led businesses, community organizations, and major public events in different ways and at different stages. The scope changes, but Mindy stays directly involved.
Client reviewCascade Vows
Tessa / Founder and Owner
"Having Mindy means having a person in your corner, someone who believes in you and your message."
Tessa talks about having a steady collaborator, making decisions with more confidence, and not having to build the business alone.
Visit Cascade VowsSelected relationships
Clients, collaborators, community partners, and event work across different scopes.
Driven by Story / A Message Matters Co. production avenue
Production with a point of view.
Driven by Story produces photography, video, commercials, reels, and event coverage under the same strategy that guides Message Matters Co. Every asset is planned for a specific job: promotion, recap campaigns, sponsor use, proof, future sales, or a useful archive.
Driven by Story / Route 66 coverage
Built for the Mother Road.
For four years, Mindy has photographed recognized Route 66 gatherings in Illinois. The work covers the people, cars, towns, history, and roadside culture that make each event distinct.
Route 66 / Events / Tourism / Americana
Strong Route 66 work records the place, the people, and the reason the event matters.
Driven by Story / 2026 Route 66 calendar
Follow the work on the road.
Each marker opens the event's official website. The calendar shows the four Route 66 events currently booked for 2026, including three still ahead this fall.
Behind the strategyand the camera
Meet Mindy
Strategy in the room. Direction on the set.
Mindy brings decades of practical marketing and production experience to Message Matters Co. She has owned a portrait studio, directed events, helped organizations sharpen their message, and produced the photography and video used to promote their work.
Mindy leads strategy, positioning, creative direction, and client work through Message Matters Co. She handles photography, video, commercials, reels, and event coverage through Driven by Story. Clients work directly with her across both.
Mindy Pastrovich
Founder and Creative Director / Message Matters Co.
Who this is for
This may be right for you if:
01Your business is stronger than the way it currently looks online.
02You want one person to shape the message and produce the work.
03You need creative assets with a clear purpose and plan for use.
04You value a direct relationship with the person doing the work.
Custom strategy, websites, campaigns, and production
Tell me what’s taking shape.
Use the inquiry form for custom work. Bring the business problem, the half-formed idea, or the production brief, and Mindy will respond with the most useful next step.